O2O Definitions

Definitions to common terms on the O2O App and platform


Is a user of the O2O App. They are a licensed cannabis retailer in Canada.
Brand Is a published partner on the O2O App. 
Assets Are any marketing material that is available on O2O. Physical or digital. Examples include: Posters, strain cards, social media posts, etc.
Products Are any cannabis commercial product in-market. Flower, vapes, concentrates, etc. Products allow our retailers to order assets for products they stock in-store, and allow our brands to share the proper info with retailers.
Dashboard Is the new space in the O2O App where you can edit your personal details, edit your password, etc.
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